SEO For Local Business
Local business is becoming more informed about how SEO can help them. This is also what Google is trying to achieve, by serving more result of businesses nearby. This is provided that these local business has a website and also a business profile registered with Google My Business. This is probably one of the 1st item on the list of a local SEO. SEO specialist doing search engine optimization for a local business should bear in mind the difference between SEO service for an international site and one that is only targeting a local or national level.
Website Information For A Local Business
For a website to be well optimized for local search, it should contain well written content with keywords and schema that is geo targeting the area you are focusing. Name of the district and area should be part of the keyword. For example, if you are a law firm targeting the potential customers in New York City, then your content should be New York City Lawyer or Lawyer in New York. Schema also help share information about your business to Google and where you are located. With web master account, you can set where your search will be targeting. This can be done by setting the country and area where you want your website to be targeting.
Local citation from business directories like Yellow Pages is a good place to share your business. With the backlink from web directories that is of good standing, will pass on local search result to your website. Submit to as many local directories as possible for a good backlink profile and also for local search engine result. Chances are, people who are searching for the service online will find you. Many said that directories are so full of listings that it is hard to be found. Nevertheless, it is better there than not as every single platform that you are in, will increase your chance of being found. At the very least you have good backlink to enhance your website ranking. Some are paid directories whereas some you can get for free. There are lots of free local directories that can benefit you. So go search online and you will probably find some.
Get a Local Domain For SEO
If you get a domain that is country focus, like .sg for Singapore, .my for Malaysia or .UK for United Kingdom you are narrowing your focus to a specific region. Google places more favor to these domains for local search result over those that are of international domain. These domains are usually more expensive but is a good investment for your business. Some country domain are difficult to get as they are only for local citizen or registered company in that country. If you are able to get one that target the location where your business is, that will help you with your SEO.
Backlinks from Local Sites
If you can find some high quality blogs that is from your location, try to get your post published there. The backlinks from these high quality blog in guest post style, will enhance your website off-site optimization. As you get more of these guest post published and back-linked to your site, you will increase in your chance of getting found on search engine result page.