Methods to Promote Local Business
If you have a shop at a specific area, you should use all the necessary location base advertising platforms to your advantage. To promote local business, is easier than doing a national publicity campaign. The size of the target audience is also much smaller. So, what are the ways that local business can use to promote their business offer? Today, I am going to share with you a few tips.
Setting your advertising by location
We are on the phone so often these days, there are so many things we can find just from our phone alone. We find products and service recommendation, seeing friends post stuff online and asking for recommendation with social media. This mean if you are not online, you are losing out to your competition. Therefore, you should include mobile marketing to promote local business all the time.
Google knows that and is making search more local these days. Which mean, when you are at location “A” searching for product and services nearby, you are served with a search result of website with businesses nearby. This is quite important for local business as this mean opportunity that should not be missed. If you don’t start advertising online, your competitor near you will get new customer and not you.
Setting your online advertising by Location
Getting your advertising up on Google search of the display network to serve only at specific geographical location is important. This way, you don’t waste on your advertising budget, which your pay when anyone click on your advertisement.
Get Local Listing
You can sign up Google Business Profile and get your business listed in My Business Listing. This way, search engine will show your business when someone is searching for your kind of product or services. You will also be able to put as much information as you can to showcase your shop and what you can offer.
Get into a Local Business Directory
Some of the recommended local business directories not only allow people to find you at in a specific category, you can also increase your local citation online. Website like Yellow Pages and other popular online directory are usually very helpful in serving your business listing to those who search for your company. Some businesses that does not have a website relied on these local directories for online presence.
Social Media Marketing
Social media marketing can be very useful not just to get your business found online, it also helps people to share any good offer you have to the friends of those who see your post. When people are happy with your business, they can Like, share and comment. These social signals help promote local business and increase brand equity.
Social media like Facebook also allow you to advertise in the feeds and target user by location. Facebook allows you to set your target audience profile by age, gender, location and other demographics which are important to your promotion.
Using Traditional Media
Traditional media even though is still around, is not as cost effective as the online advertising. However, you can still mix in some of the traditional media to increase the effects of your local marketing. You can send SMS to user in specific region, send direct mailer to home or advertise in a small local newspaper.
As location based marketing is concerned, you can use the above and get good result.
This article is brought to you by Amazing Web Services, a Singapore digital marketing agency that does online marketing and web development. The company started as a local marketing company with traditional media as the foundation of advertising. The progress has made the company a full digital media company that has a strong online presence over a short period of time. The breakthrough help the company secure many local businesses today.