Understanding Google Analytics
Before you start using Google Analytics, look at what benefit it can mean to your business.
We all know Google dominates the search engine. All information collected by Google is being analysed and it creates a profile of the visitors that visited your website.
It is by far the most reliable source for traffic that we recommend our clients to use. You just need to implement a code after you have created a Google Analytics account.
In this article, we will cover the following to give you a good understanding about Google Analytics.
- Implementation of Google Analytics Codes to your website
- Setting Custom Tracking in Google Analytics
- Reading the report in Google Analytics
Implementation of Google Analytics Code To Your Website
To get started, you need to create a Google Analytics Account to setup the code for your website. After you have created an account there, you can setup a website in there.
Once you have setup the website, it will show you a code which you can implement into your website.
Once you have gotten the tracking code, you should implement it to the website immediately. This is because, once you exit the page you may not be able to find it again easily even though it is in the admin area. Some people asked after sometime, where is the code until to realised that its somewhere in the many selection that you can click before you can find it. Otherwise you can copy the code somewhere you remember and implement it when you are free.
Where should you implement the Google Analytics Code?
If you are using WordPress, you may be using theme that is already with an area where you can implement the code. It is usually found in the theme option setting page.
Copy and paste it in there. This way, it will track the entire website. Otherwise, you can find some plugin, which you can set code for header and footer. Using this kind of plugin, you can implement the code even on per page basis. This is useful, if you only want to track specific page in the website. The plugin of this sort, can also help you apply the code to all pages too. One of this kind of plugin I used is known as Embed Code I find it quite easy to use and quite flexible for me to implement code on any pages.
Setting Custom Tracking in Google Analytics
You can set custom tracking request within the admin area. This will help you see what you really like to see in your report. For example, you like to track demographics and interest to those that have engaged with your advertising campaign. With this custom tracking code, you can enhance your advertising campaign in google search. This is very important for search engine marketing.
Reading the Google Analytics Report
This report depending on what you have set up to track, will give you a lot of information to help you improve your reach to your target audience.
Some of the basic information which the analytics include are location, age, interest, language, what devices (desktop or mobile phone and what type of phone) and browsers used. You can also see what pages in your website are most frequently viewed. What is the bounced rate like so you can improve on the page to interest viewer. Bounce rate is bad for website ranking score, as it mean that your content is not interesting to viewer. With all the data collected, you will have a very good understanding of your website and its search performance. Lots of marketers uses information from here to improve the marketing campaigns and content of website.
In recent time, there has been some improvement from the Google Analytics to include some reporting which is still in beta testing. This 2 are “Lifetime Value” and “Cohort Analysis”
Lifetime value lets you understand how valuable different users are to your business based on lifetime performance.
Cohort Analysis “Examine the behavior and performance of groups of users related by common attributes”
With this and good Search engine optimization, you can increase your chance of better ranking in the search results.
In conclusion, I believe more information will be available as Google continues to improve the analytical report for websites. I think that all site owner should have this to measure the traffic and understand your traffic audience better. Having good knowledge of the audience will help you improve your website conversion rate. Lastly, I wish all of you the very best in your online business.