Understanding Google Analytics

Before you start using Google Analytics, look at what benefit it can mean to your business.

We all know Google dominates the search engine. All information collected by Google is being analysed and it creates a profile of the visitors that visited your website.

It is by far the most reliable source for traffic that we recommend our clients to use. You just need to implement a code after you have created a Google Analytics account.

In this article, we will cover the following to give you a good understanding about Google Analytics.

  • Implementation of Google Analytics Codes to your website
  • Setting Custom Tracking in Google Analytics
  • Reading the report in Google Analytics

Implementation of Google Analytics Code To Your Website

To get started, you need to create a Google Analytics Account to setup the code for your website. After you have created an account there, you can setup a website in there.

Once you have setup the website, it will show you a code which you can implement into your website.

create google analytics account

Once you have gotten the tracking code, you should implement it to the website immediately. This is because, once you exit the page you may not be able to find it again easily even though it is in the admin area. Some people asked after sometime, where is the code until to realised that its somewhere in the many selection that you can click before you can find it. Otherwise you can copy the code somewhere you remember and implement it when you are free.

google analytics tracking codes

Where should you implement the Google Analytics Code?

If you are using WordPress, you may be using theme that is already with an area where you can implement the code. It is usually found in the theme option setting page.

Copy and paste it in there. This way, it will track the entire website. Otherwise, you can find some plugin, which you can set code for header and footer. Using this kind of plugin, you can implement the code even on per page basis. This is useful, if you only want to track specific page in the website. The plugin of this sort, can also help you apply the code to all pages too. One of this kind of plugin I used is known as Embed Code I find it quite easy to use and quite flexible for me to implement code on any pages.

Setting Custom Tracking in Google Analytics

You can set custom tracking request within the admin area. This will help you see what you really like to see in your report. For example, you like to track demographics and interest to those that have engaged with your advertising campaign. With this custom tracking code, you can enhance your advertising campaign in google search. This is very important for search engine marketing.

Demographics and Interest Reports

Reading the Google Analytics Report

This report depending on what you have set up to track, will give you a lot of information to help you improve your reach to your target audience.

Some of the basic information which the analytics include are location, age, interest, language, what devices (desktop or mobile phone and what type of phone) and browsers used. You can also see what pages in your website are most frequently viewed. What is the bounced rate like so you can improve on the page to interest viewer. Bounce rate is bad for website ranking score, as it mean that your content is not interesting to viewer. With all the data collected, you will have a very good understanding of your website and its search performance. Lots of marketers uses information from here to improve the marketing campaigns and content of website.

In recent time, there has been some improvement from the Google Analytics to include some reporting which is still in beta testing. This 2 are “Lifetime Value” and “Cohort Analysis”

Lifetime value lets you understand how valuable different users are to your business based on lifetime performance.

Cohort Analysis “Examine the behavior and performance of groups of users related by common attributes”

With this and good Search engine optimization, you can increase your chance of better ranking in the search results.

google analytics beta function

In conclusion, I believe more information will be available as Google continues to improve the analytical report for websites. I think that all site owner should have this to measure the traffic and understand your traffic audience better. Having good knowledge of the audience will help you improve your website conversion rate. Lastly, I wish all of you the very best in your online business.

What Is SEO Checklist

SEO Checklist is a list of all activities which is planned in before you start doing SEO for website. SEO activities involve many platforms and actions. It is important to do SEO checklist to make sure you don’t miss out any of them. It’s a good habit to tick off every single item as you move along the list of SEO activities. In good practice, it will also make it easier for you to update your client when you perform the checklist. You can use this to form a report to show your client what you have done for him. So, what are the list of activities to start with? Here are some of the SEO checklist which you can take note of.

SEO Checklist Items

Here are a list of SEO activities that form the SEO checklist.

  • Create Webmaster Account
  • Install Google Analytic
  • Website Keywords Analysis
  • Page Content Optimization
  • Page Speed
  • Image Alt Text
  • Off Page Optimization List

These can be a very long list but I will highlight some of the essential ones which will make a significant impact for SEO. SEO checklist can differ from each site as there are priority for SEO for every individual site. We have to first look into the profile of the website we are doing SEO for. If we see a problem that we need to address immediately, that should be the number 1 priority.

I will now go briefly into all of these SEO activities in the SEO checklist.

Search engine optimization

 

Create Webmaster Account

First of all, we want to monitor the website and check for any error. No point doing SEO when your website is not being index or there is crawl errors. We will try to take a look at what Google sees in your website. Test that the sitemap is readable and there is no problem with the robot.txt. We can find lots of useful information in the Google Webmaster account as we go along with our SEO activities. Sometimes, when we realised the backlinks that are unwanted, we can do a Google disavow to request Google not to index the links from a particular website or a list of domains.

Install Google Analytics

Having Google Analytics account will help you see what kind of traffic is coming in from the search engines. You can see what kind of visitors from which country and what devices they used. These give you a good idea what is your traffic profile. Very useful when you are planning who to target. If most of your traffic is from mobile, you need to ensure that your website is design to have optimal mobile user experience. You may even design a mobile design that is different from your desktop design to serve the different web audience.

Website Keywords Analysis

Website keywords analysis is one of the most important step before all SEO activities. This form the top most priority in our SEO checklist. You need to have a well defined list of keywords which you would like to target for your website. These keywords will be assigned to individual pages. Content for the website should be written to emphasize these keywords. Having a clear idea what keywords will give your website the most benefit and set what will be the primary keywords, secondary keywords and related keywords.

From there you can do key phrase targeting in your content and internal linking to bring importance of your content to different pages. This way, your content is referenced to many pages within your website. This shows that your website is well referenced and is very rich in content. Remember that content is always “King” when you want to do search engine. That is why, you should always invest lots of your effort in content creation. Do you try to use spun content as the quality is never as good when compared with article written by experience SEO writer. So, keywords analysis forms the foundation of your website content, which is why this should be done first.

Page Content Optimization

Just now we spoke about Keywords Analysis and forming a list of keywords for use in the website. Page Content optimization is about the structure of the content within the page. You should have correct header like H1, H2 and H3. H1 should have the main keywords which you would like to rank and H2 will have secondary keyword and then H3 can be related keyphrase and so forth. You should use anchor text to internal link to other pages which has good content reference. This way, your content will be very resourceful and able to refer good quality content in your website or outside of your website. The link that goes out of your website is refer to as “External Link” This external link should be referenced to a high authority site that is rich in content and has quality information to support what you are trying to say.

Page Speed

If your page speed is slow, you will be penalised by Google for being slow. You can check the speed of your website from a few sites. Google PageSpeed Insights does not give you the actual speed but will give you the reason why your site is slow. Therefore, you can use this as a guide on how you can optimize the speed of your website. For page load speed, you can use Pingdom Website Speed Test.  This will give you more information on website loading speed. Moreover, you can also see which part of your website is loading slower. However, this site will not tell you what you can optimize or provide the optimized files for replacement like Google PageSpeed Insights does.

Image Alt Text

All images mean nothing to the search engines if there is no image alt text on it. Every images has this alternative text area where you can enter a few words to describe this image. You should enter a keyword or a related keyword or key phrase to describe this image. Search engine will pick it up and know what this image is related to.

Meta Description

As your web page get indexed, people starts to see your website link displayed on the search result. This website link will contain the Title of your page and a short description. Meta description means the title and description which will be displayed on the search result page. In WordPress site, you can specify the title and description with plugin like Yoast SEO. Yoast SEO lets you put in what you like the search result will show. You can enter the title and meta description which will encourage people to click. Even when you are on the 1st page, it may not guarantee that people will click on your website. You need to convince them to with compelling description set on the title and description. Therefore, meta description though not a ranking factor, it helps with click through possibility.

Off Page Optimization List

Off page optimization contains a series of activities to improve popularity of your website. These activities not only increase your website presence online, it helps with ranking. What I have mentioned earlier are mostly what we called on page optimization, which involve checking that your website is really set well. This is the most important part because if the website is not optimize, your effort in this off page optimization will not gain the optimal result. Off page optimization involve activities like guest posting, article submission to article sites, social bookmarking, directories listing, Google business listing, social signals and traffic. There are so much to cover on this which I will cover it in another article.

Conclusion On SEO Checklist

You really need to set a list of activities for each website. It will help you track your progress and also help you to do your report to your client. Even to yourself if you are doing SEO yourself.

I hope this article helps you. If you have any question, you can leave your commend below.